"2 Cose da Ottimizzare" (in Italian means "two things to optimize") is a blog founded by a SEO consultant.
It deals about web marketing for professionals of the field.
The current brand image is built on the Google color palette, plus black and white.
The number of colors is excessive and there is no pecking order at all.
Logo's idea is interesting but there are design mistakes.
Restyling's goal is to give a specific role to each individual color and correct the design errors of the logo currently used.
The new pictogram is designed starting from the idea of the current one, but using only triangles to improve the final shape.
The font family, used in both the logo and each of its applications, is changed.
The main colors of the brand become black and white.
Black conveys seriousness and professionalism, instead, white cleanliness and creative openness (from sheet of paper to origami).
Currently these are two of the most used versions of the logo.
The blog deals with various issues all belonging to the same macro-area.
So, It's better to use a single color (blue, red, green and yellow) for every topic than all Google's colors together.
Each color is paired by white (main color).
In this way, the visual association between the blog and the "Mountain View Company" goes on, without losing its brand identity.
The look is cleaner and more minimal, It's more consistent with the mission of "2CdO",which is workflow optimization.
The main activities of "2 cose da ottimizzare" are two: live broadcast interviews with various professionals in the field and make podcasts focused on news related to the world of web marketing.
So, this is an alternative version of the logo, made for live broadcasting and identify podcast material.
