What's the meaning of Jardagorn?
Jardagorn is the corruption of Hard Horn, a nickname given me by a Swedish girl, when I was 16yo, to say that I am stubborn and I never give up.
Even today, this “wrong” adjective reflects me, also sounding a little bit fantasy-ish, remembering J. R. R. Tolkien's settings.
I 've been using this nickname for many years and that's the reason why I decided to identify myself with this name in the professional field too.
The pictogram
The pictogram composed of three elements, is the stylization of the letter J, initial of Jardagorn.
Designed on the golden spiral, it has two other meanings.
The first meaning is that from nothing you can make something real.
The dynamism of its curve represents the idea's journey (the circle)in becoming real, in fact the brand's payoff is "Make Imagination Real".
The second meaning, instead, is much more personal and represents a dive into the void, the decision to be a graphic designer.
The color palette
Brand's colours are black, yellow and white.
Black is an austere color and It's concreteness, the rational part, as well as the dark before the light.
Yellow is liveliness and energy. According to Carl Gustav Jung it is the color of fantasy, as well as symbolizing light after dark.
Lastly, there is white, a typical color of purity, cleanliness and virtue, chosen to represent the white sheet where all ideas can take form.
