For a while, I've been wanting to redesign the "Jardagorn" brand, because the dynamism of the pictogram and the decorative elements no longer convinced me.
The name Jardagorn is very important to me, but It's very difficult to pronounce, especially for Italian speakers.
For this reason, I decided to give dynamism to the Jardagorn pictogram and use it for a true rebranding, changing my name the withe something easier.
First, family members, then friends, and finally even former co-workers call me "Giucas," transliterated with the J Jukas, so as to inherit the Jay of Jardagorn and complete the rebranding.
This is the project for the creation of my new brand.
